Google faces €25 billion in legitimate activity in the UK and EU

Google is facing two legitimate cases that could see the tech behemoth pay up to €25bn (£19.5bn) in damages over its computer promotion trials.

Google faces €25 billion in legitimate activity in the UK and EU

The organization is accused of being hostile to serious direct action and of usurping its dominant position in the promotional technology market.

Separate legal cases in the UK and the Netherlands were soon recorded in favor of distributors seeking "remuneration" from Google.

Google has recently launched an investigation against trust managers after grumbling.

'Hostile to Serious Direct'

Advertising technology controls the Internet advertisements that individuals see on their mobile phones or while using the web. Google is the largest and generally significant ad technology marketer – with a slice of the pie reaching more than 90%.

The sale of electronic advertising space has become an important form of income for distributors, including global news sites, as well as more modest administrators such as freelance bloggers - each of whom agrees to promote in their destinations for a certain price.

The European Commission and its UK identify are investigating whether Google's dominance of the ad technology business gives Google an unjustified advantage over opponents and sponsors.

The French rival watchdog forced a fine of 220 million euros from the organization last year.

Johnny Ryan of the Irish Gathering for Common Freedoms told the BBC: "Google is feeling pressure on two main issues - one is hostile to trust and the other is information security."

Mr Ryan said more cases were emerging as competition organizers around the world "gradually set expectations for Google".

Be that as it may, he added "the fines we've seen so far from the competition specialists have certainly had no result".

Damien Geradin of Belgian law firm Geradin Accomplices - which is handling the Dutch case - said: “Distributors, including neighborhood and public news media, who play an essential role in our general public, have been harmed by Google for quite some time. the enemy of the throat of lead.

“Time for Google to take ownership of its liabilities and repay the damage it has done to this important industry.

A tale of two cases

The English case at the UK's Rivalry Allure Council will try to recover a reward for owners of sites that promote the flag.

If fruitful, it would mean that a wide and diverse congregation could get paid – from major media sites to small and medium-sized organizations that produce their own internet content.

Organizations that don't want to be remembered for legitimate activity can go out of business.

British law firm Humphries Kerstetter wants to present its case with Geradin's accomplices to the Council within a month, although the interaction may take a long time to resolve.

Toby Starr, of Humphries Kerstetter, told the BBC it was essential to state the case in light of the reasonable assumption that the tech giant could change the trials accordingly.

He said the case involved "victims of Google's outspoken ad tech nemesis who lost an expected £7bn in total".

In addition, the UK competition watchdog is examining Google's strength in the advanced advertising innovation market.

Future look

The Dutch case is available to European distributors affected by Google's activities. Geradin Accomplices worked with Dutch law firm Stek to present the summary case.

Stek's Jan Bart van de Hel said: “Many distributors have suffered as a result of Google's unfair activities.

These two claims are financed by the British sponsor Harbour. Harbor is an exclusive organization that pays eligible expenses in advance "and deals with the expenses and perils of the case" in exchange for a pre-agreed portion of the amount recovered in the event that the legal action is effective.

Google did not immediately respond to the BBC's request for input.

 Credit To :- www.bbc.com